Leading Payroll Company Counting on LifeLock Identity Theft Protection

LifeLock partners with AmCheck to bring premier identity protection services to a half million people
TEMPE, AZ - (October 7, 2008) - Nothing puts a damper on a pay-day celebration like finding out that the dollars on your pay stub have been stolen along with your identity. Although tiny in size, your pay stub is can be pretty valuable in the hands of a criminal. Personal information printed on your check, such as your full name, address and Social Security Number, are key pieces that a thief needs to steal your identity.

Customers and employees of Phoenix-based AmCheck, a leading payroll processing company, can now take advantage of an identity theft protection offering as a result of a partnership announced today between the company and LifeLock®. With more than 1,500 clients that service more than 200,000 employees, AmCheck has added LifeLock's services to its list of human resource benefits, giving clients and employees the opportunity to take advantage of LifeLock's proactive identity theft protection package at a discounted rate.

"Identity theft criminals will take advantage of any avenue they can find to take over a person's identity," says LifeLock CEO Todd Davis. "A few weeks ago I was in the park with my family and found a piece of paper on the ground. It was someone's pay stub that included all the information I would have needed to cause great harm to that individual. Though it may have been in trash or just lost to the wind, this important information was lost for anyone to use. It's because this simple mistake could have cost someone dearly, that we stress the importance of placing layers of protection. This should be a tremendous partnership to spread that vital message."

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members' credit files, and requests that members' names be removed from pre-approved credit card offer and junk mail lists. Members are also entitled to LifeLock's WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver's license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock's TrueAddress service searches to see if members have had a change of address form filed and alert them to ensure they are aware of the change. The company's services are backed by a $1 million total service guarantee.

"Working in the payroll industry, we understand how crucial it is to devote the utmost attention to people's personal information, and that's why we are thrilled to partner with LifeLock," says AmCheck CEO Dean Lucente. "We strive to offer our customers the best service, and by helping our employers and their employees to protect their identities, we are further setting AmCheck apart from its competitors in the payroll industry."

Identity theft has become the number-one crime in the nation, passing up drug trafficking, according to the U.S. Department of Justice. In 2007, the fast growing crime costs residents of Arizona $31.2 million and also giving the state the number one title in the nation as the worst in identity theft reported cases, according to the Federal Trade Commission.
About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company's secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

About AmCheck®
AmCheck is a national provider of Payroll Services, ASO Services and Professional Employer Organization (PEO) services. Launched in Phoenix in 1996, the company is one of the country's largest independent Payroll Service Bureaus, serving thousands of clients, and managing every aspect of payroll, taxes, employee benefits, pension plans and worker's compensation. In 2001, the company expanded its reach nationally by opening offices in other states. Today, AmCheck is a leader in Web-based payroll technology, and is recognized for its skill in harnessing and applying the latest technologies in order to improve clients' internal and external processes.

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LifeLock partners with AAA Miami Valley

TEMPE, AZ – (August 19, 2008) – LifeLock® CEO Todd Davis announced today a partnership with AAA Miami Valley, offering LifeLock’s proactive identity theft protection service to over 170,000 club members at a discounted rate. Around the world, AAA offers discounts at more than 150,000 merchant locations and has added LifeLock as its premier provider of identity theft protection services.

“This is another wonderful example of an organization recognizing the increasing threats of identity theft and taking proactive measures to protect their members and employees from falling victim to this frustrating crime,” said Davis. “AAA Miami Valley is showing its true leadership qualities through deciding to help protect those members and employees that have placed their trust in them.”

The Federal Trade Commission reports that in 2007, residents of Ohio registered more than 26,142 identity theft and fraud complaints. In the last 24 months, over 13 Ohio companies and universities have reported incidents of lost or stolen data of more than 630,000 people. Americans registered more than 800,000 complaints of fraud and identity theft in 2007. This number of complaints is up from 670,000 complaints in 2006. Identity theft is reported to cost Americans $1.2 billion annually.

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members’ credit files, and requests that members’ names be removed from pre-approved credit card offer and junk mail lists. LifeLock is backed by a $1 million total service guarantee. In addition to the proactive identity theft protection measures provided by LifeLock, members are also entitled to LifeLock’s WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver’s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock’s TrueAddress service searches to see if members have had a change of address form filed and alert them if there are changes made that they may be unaware of.

About LifeLock®

Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing strong growth. Located in a secure facility in Tempe, Arizona, LifeLock® (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. LifeLock was the winner of the 2008 American Business Awards for Best Magazine Advertisement and Best Radio Advertisement. The company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up’s in the world and was listed among the finalists for the Best Places to Work in 2007 by the Phoenix Business Journal. Most recently, LifeLock was awarded both the Hot Growth Award from bizAZ, and also the azFast 15 Award from the Arizona Business Magazine.

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About AAA Miami Valley

As North America’s largest motoring and leisure travel organization, AAA provides its members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully-tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA Miami Valley serves members in six counties of southwestern Ohio - Montgomery, Greene, Clark, Champaign, Preble and Darke.

Fraud Alerts Can Protect ID

By Shelley Shelton

Arizona Daily Star

Tucson, Arizona | Published: 09.22.2007

Filling Out A Credit Application Doesn't Have To Be Scary

Whom Can You Trust?

It's a question likely weighing on many consumers' minds in the wake of the indictments of three employees at Arizona Honda, 4710 S. Palo Verde Road.

The three are accused of using customer credit application information — including names, birth dates and Social Security numbers — to obtain and use credit cards in those customers' names.

The general manager at Arizona Honda, which sells motorcycles, ATVs and power equipment, declined to comment for this story.

Consumers are frequently in a position where they must apply for credit through a retailer or through a bank in order to acquire large items such as furniture or vehicles. And people rarely personally know the employee who is taking the credit application.

How do people know their information is safe?

"The key that everybody can do is go out and place a fraud alert with the major credit bureaus," said Todd Davis, CEO of Tempe-based LifeLock, an identity-theft-protection company.

Once fraud alerts have been placed, you will receive a phone call — most people register their cell phone numbers — anytime someone tries to open a credit line in your name, Davis said.

If it's you trying to open the account, then you'll get the call while you're standing there.

If it's not you or if you don't answer, then the credit application is declined at the other end, he said.

"Anybody can place these fraud alerts for free, but you do have to remember to renew them every 90 days," Davis said.

Or people can subscribe to a service such as LifeLock, which for $10 a month will stay on top of renewing the fraud alerts and opting out of mailing lists, agreeing to cover all losses and expenses up to $1 million should its system fail.

There are other details for consumers to be aware of, said Tom Collier, president of the Better Business Bureau of Southern Arizona.

Some businesses try to tell people that the Patriot Act requires them to fill out a credit application, which is simply not true, he said.

If you're not applying for credit from a particular store — for example, if you got pre-approved through your bank before going shopping — then you don't need to fill out an application, he said.

Even bringing pre-approval with you to a dealership isn't bulletproof, he said.

"Who's to say the crook isn't at the credit union?" Collier asked.

In the case of the Arizona Honda employees, he said it's ethically incumbent on the company to notify everybody who has applied for credit there for the past three years and let them know this compromise has occurred.

"This type of stuff stays with a company," Collier said. "They're labeled with this type of stuff if they don't do something very quickly to show they're a responsible company. This is crisis management. This is disaster management."

Elsie MacMillan, owner of Sierra Toyota in Sierra Vista — which won a BBB Ethics Award in 2005 — said her company allows only the general sales manager and the finance manager to handle client credit information, which is "kept under lock and key."

Dealership employees never ask for credit information unless someone is applying for a loan, she said, and a lot of credit applications are handled online.

"The less you have in black and white, (on) paper, is better," MacMillan said.

LifeLock's Davis happily tells everyone his Social Security Number — it's even listed on the company's Web site, www.lifelock.com — because he hopes to see a day when everyone has fraud alerts, making such information useless to thieves.

"Don't live in fear," he said. "Don't worry about doing an application, and unscrupulous people are going to be there. You can have peace of mind. Take the power back."

Contact reporter Shelley Shelton at sshelton@azstarnet.com.

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Your LifeLock

Headlines:
Identity theft is one of the fastest growing crimes in America, victimizing over 10 million people a year and costing billions of dollars.

So why does Todd Davis, CEO of LifeLock, publish his social security number? Because he's absolutely confident LifeLock is protecting his good name and personal information, just like it will yours. Your credit protection has become even more important now in light of the tumult lately in the credit and financial markets. And we guarantee our service up to $1 million dollars." At LifeLock, We Guarantee Your Good Name. No one else does because no one else can.

Guarantee Your Good Name

Identity theft can happen anywhere to anyone. In line at the store, online at home or when you're buying your morning coffee. If your identity is stolen, you can spend hundreds of hours cleaning up your credit and struggling to get back your good name. That's because stolen identities are used up to 30 times, with most victims only discovering the theft after they've been turned down for a loan or contacted by a collection agency. You may already be a victim, many times over, and not even know it. But not with LifeLock.

LifeLock is the leading provider of identity theft prevention services. The company developed the nation’s first and only PROACTIVE identity theft solution designed to help PREVENT crimes before they occur. Unlike any other company in the industry, we back our service with a $1 million guarantee. LifeLock has been featured on CNBC, Wall Street Journal, CNN, Money Magazine, ABC News Now, MSNBC, and many others.


What We Do:

• We block your credit so only you can use it.

• All services are backed up with a $1 million guarantee. If your identity is ever stolen, we will fix the problem. No matter what it takes. We will reimburse up to $1,000,000 in financial losses.

• Stop pre-approved credit offers.

• Drastically reduce the amount of junk mail to your home.

• Ensure that things go smoothly when you apply for credit.

• Provide free annual credit reports.

• We are the only company that prevents your children’s identities from being stolen.

• Receive an annual subscription to our exclusive identity theft newsletter; “The Key”

• Most importantly, we put alerts on your credit reports with all FOUR major credit bureaus. These alerts ensure that if anyone tries to do anything with your credit report, get new credit, change your address, expand credit lines, open a checking account, get insurance or utilities, and more, our clients will be called directly for their approval before anything happens.

Here's what you can expect once you have provided us with all of your critical membership information:

	Welcome to LifeLock! Upon enrollment you are immediately covered by our $1 million service guarantee.
	Within 24 hours of our request: You will receive an email from us stating that fraud alerts have been requested on your behalf. When fraud alerts are established with the major credit bureaus, creditors are required to verify your identity before opening any new lines of credit, issuing new cards or increasing your credit limit.
	You will receive an email from us stating that your credit reports have been ordered on your behalf from the major credit bureaus. Your reports will be sent directly to you.
	Every time you apply for new credit or someone tries to do something with your credit: You should receive a phone call from the bank asking if you are actually the person applying for credit in your name. If you are, great. If not, the transaction stops.
	On the next business day after our request: You will be sent an email from us stating that we have processed the request to remove your name from Junk Mail lists. Not only is junk mail annoying, statistics show it's also one of the most common ways thieves hijack your identity.
	You will be sent an email from us saying that we've asked for you to be removed from pre-approved credit offer lists. Like junk mail, by blocking irritating offers, we also block one of the avenues thieves use to steal your identity.
	Once we have made the requests: You will receive letters from the credit bureaus confirming that fraud alerts have been set.
	Your credit reports from each of the major bureaus will be sent to you.
	You should begin seeing a dramatic decrease in Pre-approved credit card offers and other junk mail. Please note that banks with which you already do business can continue to send you offers unless you tell them specifically that you don't want them anymore.
	About every 90 days and every 90 days thereafter: Unless you tell us to stop, you will receive emails from us stating that we have requested that your fraud alerts be re-set.
	You will receive confirmations from the credit bureaus that your fraud alerts have been re-set.
	Every 12 months: You will receive new copies of your credit reports from all credit bureaus.
	If your wallet is ever lost or stolen: We're here to help! Just give us a call and a WalletLock Specialist will help you contact each affected credit card, bank or document issuing company, cancel those accounts and complete the paperwork and steps necessary to replace your lost documents*, including your credit/debit cards, driver's license, social security card, insurance cards, checkbook - even travelers checks - at no additional cost. You're even covered overseas. *Pictures, cash and other monies are excluded. Member is responsible for all applicable fees charged by document issuing companies to replace lost or stolen documents.
	If you ever have a question or need help: Our highly trained specialists are here to assist you 24 hours a day, seven days a week.
	We alert you to potential threats: We'll keep an eye out for identity threats with our identity monitoring package: eRecon™ scours known criminal websites for the illegal selling or trading of the personal information you have on file with LifeLock (such as Social Security number, credit card number, e-mail address and driver's license number). TrueAddress™ notifies you when we detect any new address information associated with your name in address databases nationwide. This helps alert you if a criminal has changed your address to steal mail and obtain your financial information.

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