5 Things Everyone Should Know About Identity Theft:

1. You're Only as Safe as Your Weakest Link. The challenge in protecting you're identity is that your personal information is everywhere. Even if you shred your private documents, or use secure websites and strong passwords, what about everyone else who has your Social Security number - like your doctor, dentist or the 17-year-old clerk handling your credit application at the electronic store? The problem quickly becomes obvious: you may be doing everything right, but what about everyone else who has your information?

2. Once Your Social Security Number is Out, It's Staying Out. If your credit or debit card is stolen, you can replace it, but what happens when non-changing information like your Social Security number is stolen? The fact is, once it's out, it's out. Identity thieves buy, sell and trade stolen information, using it over and over again for years. Is your Social Security really secure?

3. Anyone Can Be A Target. Recent news reports reveled that even the chairman of the Federal Reserve was one of the 9.9 million Americans who were victims of identity theft in 2008. Other reports describe how one identity theft ring was responsible for two of the largest thefts in history, resulting in the theft of more than 130 million credit and debit card numbers. Think you could be at risk? (See #1.)

4. How Protected Are You? You may think you're protected, but are you really? Your credit card may be safeguarded; but that won't help if thieves open new lines of credit. Credit monitoring will only alert you once something bad has already happened. Neither method will help prevent identity theft, nor resolve problems once you've become a victim.

5. There is Help. LifeLock, the leader in identity theft protection, helps protect your identity - even if your information gets in the wrong hands. And at LifeLock, we are so confident in our service that we back it with a million dollar guarantee - if you become a victim of identity theft because of a failure in our service, we will help you fix it, up to one million dollars. Of course, restrictions apply and we want you to check it out at LifeLock.com.

ID Theft On The Rise

Town Hall Meeting Coaches Maryland Consumers to Defend Themselves Against Identity Theft

FBI Law Enforcement Executive Development Association and LifeLock bring town hall community meeting to Maryland to educate consumers about the dangers of identity theft

TEMPE, AZ – More than 5,400 Maryland consumers filed identity theft complaints with the Federal Trade Commission (FTC) in 2008, an increase of more than 12% over the previous year. According to the FTC, Maryland is the 11th highest state reporting identity theft cases, the majority a result of credit card fraud.

The FBI Law Enforcement Executive Development Association (FBI-LEEDA), LifeLock and the Gaithersburg Police Department hosted a town hall meeting on April 22 to educate consumers on the threats of identity theft and to define individual points of vulnerability. This free event held in Gaithersburg, Maryland and serving the Maryland and Washington, D.C. areas provided consumers with an opportunity to learn more about this devastating crime as well as the proactive steps consumers can take to protect themselves. Experts from the National Organization for Victims’ Assistance (NOVA) were on hand to lead discussions about the emotional effects of identity theft and provided onsite counseling for those individuals that may have fallen victim to the crime.

“This crime is devastating consumers, but through our partnership with the FBI-LEEDA and NOVA, we are helping people to be able to fight back by educating them about this crime,” said LifeLock CEO Todd Davis. “As complaints of identity theft continue to be reported, the most important thing we can do is to educate and prepare consumers.”

Number of identity theft cases in Ohio took big leap in 2008

The number of identity thefts reported in Ohio rose 15 percent in 2008, a sharp increase from the previous year and a warning flag to businesses that also fall victim to such crime.

More than 8,200 complaints were filed in the state in 2008, according to a recent report by the Federal Trade Commission, but that figure represents just a fraction of the total cases. And, significantly, it is three-and-a-half times the bump Ohio saw between 2006 and 2007.

“Identity theft is the No. 1 growing crime in the United States. It exceeds illegal drug trafficking, and the cost is in the billions,” said Debbie Wheeler, chief information security officer at Fifth Third Bancorp.

In Ohio, the information of more than 225,000 people was breached in 2008, according to LifeLock, a Tempe, Ariz.-based identity theft protection provider. Most cases involved universities, which offer a breadth of personal information. But banks, retailers and pensions also were targeted. At Luxottica Group in Mason, the personal information of almost 60,000 employees was stolen in the fall when a hacker broke through its secured computer server. And at Franklin Savings & Loan, in Blue Ash, the personal data of some 25,000 customers was breached in August.

“It’s also important to know that these are the ones that got reported,” said Mike Prusinski, vice president of public affairs at LifeLock.

Since September 2008, the number of online searches for personal data, such as Social Security numbers, rose 38 percent, Prusinski said. He surmises that the financially desolate contribute to the gain.

Many searches are possible through peer-to-peer networks like Lime Wire or Beareshare, which let members share music for free. But the networks can be used surreptitiously to search sensitive documents, serving as a portal to computers.

“Within 10 seconds, we pulled up 275,000 tax returns in the New York City area,” Prusinski said. “And that was just the ones that were online at that moment.”

Many free services exist to protect consumers, including www.annualcreditreport.com, which provides credit reports, and 888-5OPTOUT, which can be called to halt unwanted credit card applications and other junk mail.

Wheeler, at Fifth Third, advises shredding documents containing personal information, keeping the Social Security card at home and regularly checking bank statements online, not by mail.

“We used to see identity theft … frequently when people received mailed bank statements that were confiscated,” she said.

Identity theft rises in St. Louis

The number of identity theft complaints in St. Louis rose 14 percent from 2007 to 2008, a new report shows.

St. Louis had 2,400 identity theft complaints in 2008, up from 2,100 in 2007, according to a new report from the Federal Trade Commission.

Like other crimes, the frequency of identity theft grows during troubled economic times, said Denise Richardson, a consumer advocate, education specialist with identity theft prevention company LifeLock and founder of GiveMeBackMyCredit.com.

“People who would never think of robbing a store, suddenly when the economy is bad, they turn to identity theft, which, unfortunately is easy to do,” she said.

All 50 states, including Missouri (ranks 27th) and Illinois (ranks 8th), saw increases in identity theft last year.

Guarantee Your Good Name: ENROLL NOW

Leading Payroll Company Counting on LifeLock Identity Theft Protection

LifeLock partners with AmCheck to bring premier identity protection services to a half million people
TEMPE, AZ - (October 7, 2008) - Nothing puts a damper on a pay-day celebration like finding out that the dollars on your pay stub have been stolen along with your identity. Although tiny in size, your pay stub is can be pretty valuable in the hands of a criminal. Personal information printed on your check, such as your full name, address and Social Security Number, are key pieces that a thief needs to steal your identity.

Customers and employees of Phoenix-based AmCheck, a leading payroll processing company, can now take advantage of an identity theft protection offering as a result of a partnership announced today between the company and LifeLock®. With more than 1,500 clients that service more than 200,000 employees, AmCheck has added LifeLock's services to its list of human resource benefits, giving clients and employees the opportunity to take advantage of LifeLock's proactive identity theft protection package at a discounted rate.

"Identity theft criminals will take advantage of any avenue they can find to take over a person's identity," says LifeLock CEO Todd Davis. "A few weeks ago I was in the park with my family and found a piece of paper on the ground. It was someone's pay stub that included all the information I would have needed to cause great harm to that individual. Though it may have been in trash or just lost to the wind, this important information was lost for anyone to use. It's because this simple mistake could have cost someone dearly, that we stress the importance of placing layers of protection. This should be a tremendous partnership to spread that vital message."

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members' credit files, and requests that members' names be removed from pre-approved credit card offer and junk mail lists. Members are also entitled to LifeLock's WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver's license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock's TrueAddress service searches to see if members have had a change of address form filed and alert them to ensure they are aware of the change. The company's services are backed by a $1 million total service guarantee.

"Working in the payroll industry, we understand how crucial it is to devote the utmost attention to people's personal information, and that's why we are thrilled to partner with LifeLock," says AmCheck CEO Dean Lucente. "We strive to offer our customers the best service, and by helping our employers and their employees to protect their identities, we are further setting AmCheck apart from its competitors in the payroll industry."

Identity theft has become the number-one crime in the nation, passing up drug trafficking, according to the U.S. Department of Justice. In 2007, the fast growing crime costs residents of Arizona $31.2 million and also giving the state the number one title in the nation as the worst in identity theft reported cases, according to the Federal Trade Commission.
About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company's secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

About AmCheck®
AmCheck is a national provider of Payroll Services, ASO Services and Professional Employer Organization (PEO) services. Launched in Phoenix in 1996, the company is one of the country's largest independent Payroll Service Bureaus, serving thousands of clients, and managing every aspect of payroll, taxes, employee benefits, pension plans and worker's compensation. In 2001, the company expanded its reach nationally by opening offices in other states. Today, AmCheck is a leader in Web-based payroll technology, and is recognized for its skill in harnessing and applying the latest technologies in order to improve clients' internal and external processes.

Guarantee Your Good Name: ENROLL NOW